Google makes changes to AdSense in a bid to increase transparency for website publishers

Google, today, announced two changes to its AdSense network. These changes the company said will increase transparency about how it deals with violations and removes ads from websites.


First, the AdSense’s technology has been changed so that it can now remove ads just from individual pages, and not the entire website. Previously, Google usually removed ads from the entire website after a policy violation, instead of just the individual pages with offending content.

Second, Google will be launching a platform in the coming weeks called the “Policy Center” to help website publishers better understand the program’s rules and fix violations more quickly.

“as we roll out page-level policy action as the new default for content violations, we’ll be able to stop showing ads on select pages, while leaving ads up on the rest of a site’s good content. We’ll still use site-level actions but only as needed. And when it’s necessary, such as in the case of egregious or persistent violations, we’ll still terminate publishers. Altogether, this means fewer disruptions for publishers.” Scott Spencer, the company’s director of sustainable ads, wrote in a post on The Keyword; one of Google’s official blogs.

What this means for Google is that there will be less disruption and more money, since it shares revenue from AdSense with publishers.

AdSense’s new Policy Center will give publishers information about;

• How many violations their sites have. 
• What issues triggered ad removals.
• Step-by-step instructions about how to fix the problem so they can start displaying ads and making money again. 

Spencer referred to this as a “one-stop shop for everything a publisher needs to know about policy actions that affect their sites and pages.”

How helpful will this new change be to website publishers? Let us know in the comment section below.

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